ALIGNMENT

AND

INVESTMENT:

WHAT IT

TAKES TO GET

IT DONE

Your clients judge your business by what they see.
I make sure every visual touchpoint — online and in person — tells the same story.

THE VISUAL IDENTITY ALIGNMENT EXPERIENCE

Website • Photography • Space

$8,500–$12,000 (typical range)

Your brand experience is in alignment when it presents a coherent visual identity that feels the same everywhere a client encounters it.

This is the work I specialize in.

The Visual Identity Alignment Experience is a full-spectrum transformation of how your business is seen. I refine and unify the three areas clients interact with first:

  • Your website (clarity, tone, visual coherence, aesthetic refinement)

  • Your photography (brand image library, stylistic cohesion, emotional tone)

  • Your client-facing space (visual cohesion, spatial refinement, aesthetic consistency)

Together, these form the experience your brand is known for.

This isn’t a “package.” It’s a complete recalibration — a correction of what clients have been noticing but you may not have seen.

What’s Included

  • A complete visual identity assessment

  • Website rebuild or refinement using Squarespace — Strategic and minimal for businesses that don't need flash, they need clarity. Think service-based, portfolio-style.

    • custom design

    • responsive layout optimized for all devices

    • basic SEO integration

    • social media and email marketing integration

    • custom feature-rich design

  • Full brand image library creation (location)

    • Professionally taken images

    • Post-production (color correction, retouching, cropping, sharpening)

    • Optimized for a number of platforms (website, social media platforms, marketing)

  • Spatial brand alignment: flow, tone, styling + strategic visual refinements

    • Visual refresh of your interior client facing, employee or home-based-business space. If your business space needs subtle alignment with your digital presence — this is where we bridge that gap. Light tweaks only. No renos. Just precision styling that photographs effortlessly.

    • Flow, layout, and visual tone refinement

    • Subtle, strategic improvements (non-structural, no renovation management)

    • Styling guidance and purchasable recommendations

  • Cohesive aesthetic direction tying all three areas together

  • Implementation guidance and improvement recommendations

  • A premium, high-touch client experience from start to finish

Who This Is For

Businesses who want to look intentional, modern, consistent, and trustworthy — everywhere a client encounters them.
If you value clarity and want your business to “finally feel like itself,” this is for you.

DIGITAL ALIGNMENT

Website + Photography

$5,000–$7,500 (typical range)

Your digital presence is often a client’s first — and sometimes only — impression.
If your website looks one way, your photos look another, and nothing feels like the same brand, trust quietly erodes before clients even reach out.

Digital Alignment refines the two core elements that shape your online identity:

  • a website that communicates clearly and cohesively

  • photography that reflects your real standards, personality, and aesthetic

What’s Included

  • Website rebuild or refinement using Squarespace — Strategic and minimal for businesses that don't need flash, they need clarity. Think service-based, portfolio-style.

    • custom design

    • responsive layout optimized for all devices

    • basic SEO integration

    • social media and email marketing integration

    • custom feature-rich design

  • Full brand image library creation (location)

    • Professionally taken images

    • Post-production (color correction, retouching, cropping, sharpening)

    • Optimized for a number of platforms (website, social media platforms, marketing)

  • Visual consistency across digital touchpoints

Who This Is For

Businesses who don’t need spatial work but do need a digital presence that feels modern, coherent, and reflective of their real value.

SPATIAL ALIGNMENT

Space + Photography

$4,500–$7,500 (typical range)

Your physical space is where your digital promises meet reality.
If your website looks polished but your reception area, retail space, or client zone tells another story, the disconnect is immediate — and clients feel it.

Spatial Alignment brings coherence to the environment your clients walk into and the images that represent it.

What’s Included

  • Spatial brand alignment: flow, tone, styling + strategic visual refinements

    • Visual refresh of your interior client facing, employee or home-based-business space. If your business space needs subtle alignment with your digital presence — this is where we bridge that gap. Light tweaks only. No renos. Just precision styling that photographs effortlessly.

    • Flow, layout, and visual tone refinement

    • Subtle, strategic improvements (non-structural, no renovation management)

    • Styling guidance and purchasable recommendations

  • Full brand image library creation (location)

    • Professionally taken images

    • Post-production (color correction, retouching, cropping, sharpening)

    • Optimized for a number of platforms (website, social media platforms, marketing)

Who This Is For

Businesses with strong digital presence but a physical space that feels disconnected from their brand tone, energy, or aesthetic expectations.

QUARTERLY ALIGNMENT REFRESH — ONGOING SUPPORT

Available only to past clients

$1,200–$2,500 per quarter

Visual alignment isn’t a one-time event.
Businesses evolve — seasons shift, offerings change, interiors drift, and websites collect visual clutter.

This refresh gives your brand ongoing clarity and consistency through:

  • new photography

  • subtle updates to your website

  • seasonal spatial refinements

  • visual tone adjustments

  • minor style or content updates

It’s a maintenance model that keeps your business visually sharp all year long.